Biba and worlds unto themselves
Now, as you may well gather, around these parts I have something of a soft-spot variously for a touch of noir-ish aesthetics and a certain kind of 1970s grit (intermingled with a dash of 1970s glamour in various forms) and a reimagining of the past in the creation of worlds unto themselves (a Soho of the mind, as it were).
In this post are some of my favourite photographs from the somewhat famous 1960s/1970s fashion label and boutique Biba’s mailorder catalogues.
They seem to perfectly capture the late 1960s/early-ish 1970s interest in 1920s/1930s fashion, art deco and the like while intermingling that with fashion styling by the way of China Town, all reimagined and recreated via accessible avant-garde fashion as part of the Biba aesthetics and world – a world created unto itself if ever there was one.
Below are the photographs in their natural home – a spread from one of the Biba catalogues.