Mad Men – grown up modernism from over the seas
One of the big draws for me was the ambience of the world that it created and projected – that populuxe, sharp very late 1950s/1960s American styling, which was a kind of grown-up Mod thing but from over the other side of the sea.
(A form of mod with a few more sheckels in it’s pocket of course – more than for a tailor made suit or two and a cup of that new fangled Italian style coffee down Soho way.)
It was that ambience and its richness, the lushness, a vintage recreation/reimagining without grit or grain – Erwin Olaf’s Grief, Hope, Rain series of photographs brought to smoothly flickering, storytelling life – that stayed with me after the series.
In honour of those aesthetics, here I gather a few of my favourite promotional related images that to my mind and eye seemed to summon up that world particularly well.
And why not a touch of Roger Sterling channelling Harry Palmer?
As a postscript: Mainstream. Hmmm. It’s interesting how these things work. Mad Men conquered the world while Magic City, which shared some not dissimilar aesthetics was seen by relatively but a few. Visit tales of Magic City around these parts here.